In performing an aperture analysis consider the following products: video games

In performing an aperture analysis consider the following products: video games (Nintendo for instance) mens cologne (such as Axe) computer software (such as PhotoShop) and athletic shoes for aerobics (Reebok for example). Pick two of these products analyze their marketing situation and give your intuitive answers to the following questions: a. How does aperture work for each of these products? b. Which media should be used to maximize and leverage the prospects media aperture? c. Explain how the timing and duration of the advertising can improve the aperture opportunity