Integrated Marketing Communications Integrated Marketing Communications is aco

Integrated Marketing Communications Integrated Marketing Communications is aconcept that has been around for quite a long time. It is bringingtogether advertising and the marketing communications that areused. This concept has become a very important way for marketingdepartments to transmit a message to their target audience. Theimportant factor is getting to know the customers therefore themore knowledge of customer data shapes the marketing communicationsand advertising message that is created.