Interview a businessperson to learn how purchases are made in his or her organi

Interview a businessperson to learn how purchases are made in his or her organization. Ask this person to describe a recent straight rebuy a modified
rebuy and a new task buying situation of which he or she is aware. (If necessary define these terms for the businessperson.) Did the buying process
differ for different types of products or purchase situations?

Ask the businessperson to explain his or her role in a recent purchase and discuss the factors that influenced the decision.

Write a brief report of your interview applying the concepts you learned in this chapter regarding business buyer behavior.

(AACSB: Communication; Reflective Thinking)