Kudler fine foods is a premium foodretailer whose business is primarily based on sales of bakerymeat seafood produce dairy and wine. It has ambitious plans butthe tightening economy threatens its quality proposition andfurther expansion. A strategic focus on Kudler fine foods is toimprove the level of convenience offered to customers. Thisstrategy would enable its customers to buy more of what they wantat Kudler fine foods. Facing the fierce global market competitionKudler fine foods launches the developing innovative choices forconsumers. With the concept of customers as the foundation ofgrowth Kudler fine foods helps its customers make healthy choicesand increases focus on digital communication.