Laura Etheridge and Rita ODonnell the CEO and CreativeDirector ofClean Clothes(a

Laura Etheridge and Rita ODonnell the CEO and CreativeDirector ofClean Clothes(aTexas based lesbian womens clothing line) brainstormedtogether and came up with a tagline for their new slacksline: Masculine Attitude Feminine Fit. They marketthe product on YouTube Twitter and Face Book showcasing theirFunky Femme slacks collection made from a material whichresembles alpaca wool but is actually organic cotton. Tofurther the advertising impact the team uses an Ellen DeGenereslook-alike in the YouTube video where the model does the Ellendance and mouths love the pants as she points to her legs andthen walks off leading an Alpaca by a halter. Within monthsthe slacks are a huge hit in the lesbian community. CleanClothes sends a letter to their attorney asking him to trademarktheir tagline and move forward without another thought aboutit.