Managers should base pricing decisions on bothcost and market factors. In additi

Managers should base pricing decisions on bothcost and market factors. In addition they must also consider legalissues. Describe the influence that the law has on pricingdecisions.It is impossible to use Discounted Cash Flow methodsfor evaluating investments in research and development. There areno cost savings to measure and we dont even know what productsmight come out of our R&D activities. This is a quote from anR&D manager who was asked to justify investment in a majorresearch project based on its expected net present value. How wouldyou respond to this statement? Do you agree or disagree?Explain.