Many organizations now have a members Web site where customerscan keep track ofd

Many organizations now have a members Web site where customerscan keep track ofdifferent kinds of information related to the organization such asWish Lists or MyFavorites. Visit a site that offers this type of service: eBayAmazon Dell and Old Navyare some examples. What types of information does the site collect?business use this information? What kind of competitive advantageif any does thebusiness gain in collecting this information?