Market entry strategies refer to planned methods that businesses or organizations use to deliver their products and goods in new markets. There are many marketing strategies that organizations can use when establishing their operations in international or foreign markets. The choice of a strategy depends on the market that one aspires to enter and the objectives of the organization. Every strategy has both positive and negative effects and therefore choosing a strategy decisively is key to ensuring success. Examples of market entry strategies that can be utilized by an international business during implementation of a global strategy include; direct exporting partnerships indirect exporting via distributors indirect exporting via agents and licensing franchising and royalties.