Market Segmentation In the article Managing Strategy inTurbulent Times Perrott s

Market Segmentation In the article Managing Strategy inTurbulent Times Perrott says Over time a business needs tomanage a balance between conditions of the environment itsstrategy to develop opportunities and threats and its capability toimplement such strategies. A consumer products company wants touse Perrotts framework to analyze possible strategic gaps andcapability gaps as it seeks to bring a new line of environmentallyfriendly cleaning products to market. In a minimum of 300 wordsdiscuss at least three external environmental factors the companymust analyze to ensure that strategies will lead to success forthis new venture. Why are these factors important in thissituation? Describe at least three internal capabilities that thecompany must develop as it seeks to come to market with these newconsumer products. Perrott B. E. (2008). Managing strategy inturbulent environments. Journal of General Management 33(3)21-30.