MOD1 TiVO CASE STUDYAfter carefully reading Case #24: TiVo Inc: TiVo vs. Cable a

MOD1 TiVO CASE STUDYAfter carefully reading Case #24: TiVo Inc: TiVo vs. Cable and Satellite DVR; Can TiVo Survive? Answer the following questions thoroughly in a paper of 5-7 double-spaced pages.Regarding TiVos marketing strategy: What is the main marketing strategy for TiVo? Is the strategy sufficient to bring glory or at least give profitability for TiVo? Are changes needed in order for TiVo to perform better in terms of marketing their product? Regarding TiVos future: Do you agree with the following statement? Why or why not? Without financial back up it is hard to see TiVos existence last long in such a highly competitive industry unless TiVo does something about it.