My instruction reposition an existing brand I choose ( Nokia the mobile business

My instruction
reposition an existing brand I choose ( Nokia the mobile business )
three pages
The assignment is below :
Segmentation Strategy
The competition ( from three to five competitor ) I suggest ( Apple Sony Ericson Samsung BlackBerry)
Explained the selection criteria for the inclusion of a brand as a competitor.
For each competing brand:
Listed the brand and the company that markets the brand
Described the market segment targeted by the brand (using segmentation variables) Explained how the segmentation strategy was inferred from marketing
communications (e.g.
My instruction
reposition an existing brand I choose ( Nokia the mobile business )
three pages
The assignment is below :
Segmentation Strategy
The competition ( from three to five competitor ) I suggest ( Apple Sony Ericson Samsung BlackBerry)
Explained the selection criteria for the inclusion of a brand as a competitor.
For each competing brand:
Listed the brand and the company that markets the brand
Described the market segment targeted by the brand (using segmentation variables) Explained how the segmentation strategy was inferred from marketing
communications (e.g. TV ads radio ads print ads websites) and/or other elements of
the marketing mix (e.g. price product packaging). Which aspects led to which conclusions about the segment?
Attached copies or provided links and/or described the materials analyzed
Current segmentation strategy
Described the current segmentation strategy (using segmentation variables)
Explained how the segmentation strategy was inferred using marketing communications (e.g. TV ads radio ads print ads websites) and/or other elements of the marketing mix (e.g. price product packaging). Which aspects led to which conclusions about the segment?
Attached copies or provided links and/or described the materials analyzed
New segmentation strategy
Described the new segmentation strategy (using segmentation variables)
Explained the rationale for this segmentation strategy and why this segment was selected as the new target market
Attachments: