Perform a product launch as ateam (see pp. 6167 (Ch. 2) of Marketing Management

Perform a product launch as ateam (see pp. 6167 (Ch. 2) of Marketing Management forasample plan). You will complete parts of the assignment in thecomingweeks; the full launch of the product will be completed in WeekSix.Once you have received your instructors approval for theproductidentified in this weeks assignment continue to work on theproduct launch plan based on the outline given in Week Six. Youshould not wait until the final week to finish the fullassignment.For this weeks assignment you can keep your research brief.Forthe Week Six assignment however detailed research isexpected.