p/s: I have done the layout of the assignment
Buying Behaviour of Couple A and B in term of :
Example :
Hotel Choices
Services
Rooms
Prices
Motivation
Couple A
Couple B
1) Hotel room with a nice romantic view
1) Budget hotel
Paris :
Couple A & B
Why for: Romance Indulgence for Couple A where it is different from Couple B ( Luxury)
What unique about Paris for honeymoon ( Couple A )
Couple A can choose to buy now pay later for the package while Couple B buy now pay now.
Difference between indulgence for Couple A and luxury for Couple B
Couple A more for indoors staying together spending quality time together while Couple B more to the exploration of the history of paris.
Couple A detailed Itinerary
Justification of the excursions with 7ps choices for Couple A with journal articles
Couple B detailed Itinerary
Justification of the excursions with 7ps choices for Couple B with journal articles
Attachments: