Public Relations Tactics. Review the publicrelations communications instruments in Chapter 10 such as newsreleases brochures and broadcast media. Select an organizationand compare and contrast the strengths and limitations of twoinstruments used by the organization. Which tactic is leasteffective and why? Which tactic is most effective and why?Synthesize the course materials and other research to support yourresponse. Respond substantively to at least two of your classmatespostings.