Q1- After reading The Six Sins of Greenwashing: A Study of Environmental Claims

Q1- After reading The Six Sins of Greenwashing: A Study of Environmental Claims in North American Markets (http://www.ftc.gov/os/comments/greengudesregreview/533431-00040.pdf) discuss the tension between businesses interests in maximizing profits and the publics interest in receiving complete truthful and non-misleading information about products that they purchase. From a business perspective what are the dangers of greenwashing? If you were a marketing executive would you have a policy against greenwashing? Why or why not?