Question 1A major way marketers create positive and distinct images is through:A

Question 1A major way marketers create positive and distinct images is through:A. marketing plans.B. hiring marketing personnel.C. marketing communications.D. funding charities.Question 2An important goal of marketing communications is to build a relationship with the organizations:A. employees.B. technological team.C. channel members.D. research and development channel.Question 3__________ is an activity or material that offers customers sales personnel or resellers a direct inducement for purchasing a product.A. Sales promotionB. Promoting a companyC. Selling goodsD. None of the aboveQuestion 4A non paid form of non personal communication about the organization and its products that is transmitted through a mass medium in the form of a news story is referred to as:A. advertising.B. newsletters.C. publicity.D. None of the above