Question 1The __________ method attempts to determine retail price by using prod

Question 1The __________ method attempts to determine retail price by using product costs as a base.A. per-unit expenditureB. purchase pricingC. percentage-of-salesD. all-you-can-affordQuestion 2Well-planned advertising programs usually make use of the __________ approach.A. marketingB. financialC. taskD. None of the aboveQuestion 3__________ are in the best position to act as the intermediaries through whom valuable information can be passed back and forth between buyers and producers.A. Marketing managersB. CustomersC. AdvertisersD. SalespeopleQuestion 4The process of locating potential customers is called:A. database building.B. planning sales calls.C. pre-selling.D. prospecting.