Question 1
What are the benefits of marketers appealing to the global elite segment?Question 2
What are the advantages for global standardization?Question 3
How does an international marketing strategy affect the degree of standardization or adaptation for marketers. Please cite an example of a strategy affecting the marketing mix.Question 4
How can an international marketing manager use product depth to market products internationally?Question 5
How does an international marketing strategy affect the degree of standardization or adaptation for marketers. Please cite an example of a strategy affecting the marketing mix.Question 6
Describe in 3 or more paragraphs: techniques an international marketer should use to enter an existing international market; the marketing mix (all 4Ps) tactics you should employ to enter an existing market; and approaches for minimizing long-term market entry losses.