Question
1:Outline and discuss the market
targeting strategy that you would recommend Snazzy implement for its new line
of energy drinks. Provide rationale for your strategy choice? (Market targeting strategy.)Hint : A
well-written description of the market targeting strategy accompanied by a
comprehensive rationale has been undertakenQuestion
2:Explain the consumer behaviour characteristics that are likely to
influence consumer purchases of this new product? (concept consumer behaviour
characteristicsHint : A
comprehensive discussion of relevant consumer behaviour characteristics has
been undertaken
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