Read the article: Burrows P. & Satariano A. (2012). CanPhil Schiller keep Apple

Read the article: Burrows P. & Satariano A. (2012). CanPhil Schiller keep Apple cool? Bloomberg Businessweek. Retrievedfrom http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2