Read the article Values-Based Service Brands: Narratives from IKEA by Edvardsson

Read the article Values-Based Service Brands: Narratives from IKEA by Edvardsson from the readings for this module. Using IKEA as the company in point conduct research using the Argosy University online library and the Internet to better understand the IKEA environment.Based on your research write a report addressing the following points:Write a 68-page paper in Word format. Please use 37 scholarly articles in your research. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.Then develop a short 68-slide Power Point presentation (not including the title and reference slides) covering the same information. Include headings for each slide and provide your talking points in the notes section to explain the content if the presentation is given verbally. Use the following file naming convention: LastnameFirstInitial_M3_A2.ppt.