Refer to an outside source or to the video link below on Segmenting and Targetin

Refer to an outside source or to the video link below on Segmenting and Targeting Markets:http://www.cengage.com/marketing/book_content/9781133190608_iacobucci/videos/ch04.html1. Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response