RES 351 WEEK 3 Doc N4-Amazons Kindle electronic book magazine andnewspaper reader has been more successful than its competitors.The fact that the Kindle reader was first introduced on the OprahShow and was strongly endorsed by the host Oprah Winfrey may havecontributed to its success. However the original Kindle readerhas some physical problems such as button replacement andpage-turn speed. Correcting these problems resulted in a redesignedKindle reader which was released in 2009 and received manypositive reviews. What observation research might have been used inthe redesign of the original Kindle reader? What aresome advantages and disadvantages of this approach? Whichwould you recommend for the new Fire tablet being offered byAmazon? Are there any ethical concerns and how might they beaddressed if any?