Segmentation targeting and positioning (STP) form the foundation for a companys

Segmentation targeting and positioning (STP) form the foundation for a companys entire marketing plan all strategies must align with these components so clearly defining them is critical to the companys success.Part A: Describe 3 worthwhile (existing or new) consumer segments for your chosen company/product (Starbucks) using multiple segmentation variables for each segment. Maximum 1 page single-spaced either point-form or brief paragraphs.Part B: Choose 1 segment from Part A that you would target and justify your choice. Maximum 2 paragraphs single-spaced.Part C: Write a positioning statement for your chosen company/product targeted to your chosen segment from Part B. Maximum 1 paragraph single-spaced (but if you are efficient one sentence could suffice).