Select a non-profit organization (American Red Cross Salvation Army etc.) and as

Select a non-profit organization (American Red Cross Salvation Army etc.) and assess the role of public relations in that non-profit organization. Compare and contrast at least two characteristics between a for-profit organization and a non-profit organization.And also..Select an organization from the United States and assess the methods with which this organization uses communication instruments such as traditional or social media for its public relations campaign. To what extent has this company incorporated newer media into its public relations strategy?