Some IMC campaigns that seemed obvious to me as a consumer include Apple and M

Some IMC campaigns that seemed obvious to me as a consumer include Apple and Microsoft product launches where they do a lot of push strategies e.g. getting
product to retailers salesman training sales incentives etc. and a lot of pull heavy consumer advertising launch events (pr) consumer sales promotions
etc. Movies are another example where they heavily advertise use positive review to stimulate consumer interest tie-in promotions with retailers like fast
food chains related product sales like toys or CDs etc.

Can you think of another example of a product that has embraced the IMC concept based on your observations as a consumer?