Source
Kotler P. & Keller K.L. (2012) Marketing Management 14th Edition Pearson Education
Assignment Task
Complete the following in report format (2500 words).
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
Turnitin UK 18% or below
All written work must be referenced using the Harvard System full details of which are available from the Library website:
http://data.bolton.ac.uk/bissto/infoskills/useinfo/cite/harvard/index.htmhttp://data.
Source
Kotler P. & Keller K.L. (2012) Marketing Management 14th Edition Pearson Education
Assignment Task
Complete the following in report format (2500 words).
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
Turnitin UK 18% or below
All written work must be referenced using the Harvard System full details of which are available from the Library website:
http://data.bolton.ac.uk/bissto/infoskills/useinfo/cite/harvard/index.htmhttp://data.bolton.ac.uk/bissto/infoskills/useinfo/cite/harvard/index.htm
due date 25-Jun
Attachments: