Strategy formulation requires an objective analysis of the factors that characte

Strategy formulation requires an objective analysis of the factors that characterize the companys strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a sound fit between the companys internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the companys strengths and opportunities and minimizes its weaknesses and threats.For examplePositiveNegativeInternal FactorsStrengthsWeaknessesExternal FactorsOpportunitiesThreatsWith the information above and other research conduct a SWOT analysis on the company you selected. Write a narrative describing the analysis you conducted.The company I chose is ServiceMaster. http://www.servicemaster.com/