Take a look at the Productrepositioning section starting on p. 170 of yourConsum

Take a look at the Productrepositioning section starting on p. 170 of yourConsumerBehaviortext. It details the change in wording and theslogans used tochange the publics perception and acceptance of secondmortgagesby calling them home equity loans and suggest that this had arolein the recent real estate financial troubles.Describe one other product or service that has undergone similarchanges inwhat it was called or how it was promoted and marketed to thespecific segmentsof the public.