Targeting Segments and Brand Positioning Statements Pleaserespond to the following: From the e-Activity break down thesegmentation variables used for Baby Boomers versus Gen Nester.Compare the major differences and recommend one (1) new and uniquevariable for each segment. Provide a rationale for your response. Ispoke with my mom who is age 62 regarding this discussion. I simplyasked her opinion on the major difference between her generationand Gen Nester. She had no idea what a Gen Nester was and nor didI.