TEXT is Managerial Marketing By JAMES FINCH.The Future of the New York TimesRead

TEXT is Managerial Marketing By JAMES FINCH.The Future of the New York TimesRead the article:The Future of the New York Times Business Week January 17 2005 64-72Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper examine what Arthur Sulzberger can do to revive the failing newspaper whose financial performance is lagging . Can New York Times with its journalistic pride compete with the digital media and still deliver the best news?Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.pls include your references.