The authors of these articles are researchers and professionals thathave shared or experimented with ideas that demonstrate potential to improve the industry. As a professional in theindustry it is in your best interest to review the literature and trends. This provides you with the opportunity to readabout what was successful and how they accomplished it. Plus it allows you to analyze what was unsuccessful howyou can improve it or at least not repeat the mistakes of others. Use these skills to contribute to research papers andother scholarly writing. If you have not already hopefully you will contribute to the industry by publishing an article andsharing with your community of peers. As you read the article consider the following questions: How could the topicof this article apply to your personal or professional life? How could it apply to an organization you have observed?