The first step in the segmentation process is to:A. create a perceptual map.B. p

The first step in the segmentation process is to:A. create a perceptual map.B. produce a disclosure statement listing the strengths andweaknesses of the firms past marketing strategies.C. clearly articulate the firms vision or marketing strategyobjectives.D. articulate the firms self-concept.Because marketing is all about creating value for customersdividing the market based on __________ segmentation can be quiteuseful.A. geographicB. self-actualizationC. psychographicD. benefit