The goal he envisioned and the plan he made. His goal was justto continue to mak

The goal he envisioned and the plan he made. His goal was justto continue to make profits and his way of doing sowas not to expand and open branches all over rather to concentrateon what they HAD .What they had was growing nicely andit was safe. Staying on his territory was much less of a financialrisk because there are less expenses. If he were to expand he hadthe possibility of making a lot of money but also a big chance ofloosing or lets say just break even. By focusing on promoting hisbrand so that everybody knew: CARIBOU he would increase hiscliental and revenue there by reliably and constantly growingprofits. His plan was definitely a solid way to achieve hisgoal.