The goal of corporate officers is to position their businessentities in the mark

The goal of corporate officers is to position their businessentities in the marketplace to ensure optimal competitiveness. Thisgoal applies whether the entity produces goods services orinformation or whetherthe entity is an international conglomerate or a start-up venture.Management faces special challenges for example in the case ofmergers. The challenge can be greater when units that spaninternational boundaries merge. Human resource managers must alwaysbe aware of the influences whether environmental organizationalor individual to lead their businesses through challengingtimes.