The group needs to do a consumer behavior audit and focus ondecision process inf

The group needs to do a consumer behavior audit and focus ondecision process influences and factors for a specific product or service covering the following aspects: Market segmentation; Product Positioning; Pricing; Distribution and Promotion.You do not have to cover internal/external and situational influences in this assignment as you are assessed on your understanding of these concepts in your individual assignment.Marketing Criteria:IntroductionSelection of the target MarketDetermination of product positioningStructuring the elements of Marketing Mix Report format referencing and presentation