The internal environmental analysis of Haier Group helps the organization to dis

The internal environmental analysis of Haier Group helps the organization to discover attributes that are both harmful and helpful in achieving the organizations objectives. Most of the companys highly qualified employees are innovation-driven and use their creativity in finding new ways of promoting their products. They also work as a team in strategizing against top U.S competitors by producing high quality goods at low prices and adding more features to their electrical appliances. Zhang says that each Haier employee is a customer of his fellow worker. Haier has an excellent marketing experience which enables them to know and satisfy customers demand and also improve on their customer service. According to Thompson Martin and Thompson (2010 pg 552) Haier have set strategies based on reputation and high quality rather than price wars with the assumption that the customer will