The marketing plan should include certain key objectives such as: a. determining

The marketing plan should include certain key objectives such as: a. determining product costs through market research b. determining what costing strategies to use c. pinpointing the specific target markets a small business will serve d. discovering what the companys ETDB index is) A demographic trend is like a train for the small business owner in that: a. the small business will be run over if it doesnt get out of the way and try to work with the spin-offs from the trend b. he/she needs to catch it and ride it to wherever it is going c. he/she needs to discover where it is going early and decide whether or not to get on board d. it is a slow process that is easily caught at several points and the small business owner has lots of time to consider his/her options