The senior executive team the Ethics Review Committee and theboard of directors are concerned about successful implementation ofthe code of conduct that you are developing for ECG. There has beenlittle focus in the past on widely communicated and consistentethical standards due to a focus on the companys growth and theassumption that employees would take the ethical approach in allbusiness activities. The firm found however that each personsperception of ethical can differ and not all employees behave in amanner that the firm (and likely others) would consider ethical.The soon-to-be introduced code of conduct will provide formal andspecific company-wide guidelines leaving much less room forinterpretation or leniency. This is a dramatic shift from pastpractices so there are implementation concerns.