The specific course learning outcomes associated with this assignment are:Point

The specific course learning outcomes associated with this assignment are:Points: 200Assignment 1: Company Information Market Segmentation and Product Positioning Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A1. Write a detailed company background.Weight: 10%Did not submit or incompletely wrote a detailed company background.Partially wrote a detailed company background.Satisfactorily wrote a detailed company background.Thoroughly wrote a detailed company background.2. Create a strategic mission statement.Weight: 15%Did not submit or incompletely created a strategic mission statement.Partially created a strategic mission statement.Satisfactorily created a strategic mission statement.Thoroughly created a strategic mission statement.3.
Determine and decide upon at least one (1) foreign market for the
product and service. Provide your rationale for this market.Weight: 10%Did
not submit or incompletely determined and decided upon at least one (1)
foreign market for the product and service; did not submit or
incompletely provided your rationale for this market.Partially
determined and decided upon at least one (1) foreign market for the
product and service. Partially provided your rationale for this market.Satisfactorily
determined and decided upon at least one (1) foreign market for the
product and service. Satisfactorily provided your rationale for this
market.Thoroughly
determined and decided upon at least one (1) foreign market for the
product and service. Thoroughly provided your rationale for this market.4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences.Weight: 10%Did
not submit or incompletely discussed the potential audiences for a
marketing plan and the needs of those potential audiences.Partially discussed the potential audiences for a marketing plan and the needs of those potential audiences.Satisfactorily discussed the potential audiences for a marketing plan and the needs of those potential audiences.Thoroughly discussed the potential audiences for a marketing plan and the needs of those potential audiences.5. Identify the marketing segment for the product and provide a rationale for this segment.Weight: 10%Did
not submit or incompletely identified the marketing segment for the
product; did not submit or incompletely provided a rationale for this
segment.Partially identified the marketing segment for the product and partially provided a rationale for this segment.Satisfactorilyidentified the marketing segment for the product and satisfactorily provided a rationale for this segment.Thoroughlyidentified the marketing segment for the product and thoroughly provided a rationale for this segment.6. Discuss the target market and provide a rationale for this target market.Weight: 10%Did not submit or incompletelydiscussed the target market; did not submit or incompletely provided a rationale for this target market.Partiallydiscussed the target market and partially provided a rationale for this target market.Satisfactorily discussed the target market and satisfactorily provided a rationale for this target market.Thoroughly discussed the target market and thoroughly provided a rationale for this target market.7. Perform a SWOT analysis (strengths weakness opportunities and threats) for the company.Weight: 10%Did not submit or incompletely perform a SWOT analysis (strengths weakness opportunities and threats) for the company.Partially performed a SWOT analysis (strengths weakness opportunities and threats) for the company.Satisfactorily performed a SWOT analysis (strengths weakness opportunities and threats) for the company.Thoroughly performed a SWOT analysis (strengths weakness opportunities and threats) for the company.8. Describe the market position for your product and service.Explain your rationale.Weight: 10%Did
not submit or incompletely described the market position for your
product and service; did not submit or incompletely explained your
rationale.Partially described the market position for your product and service; partially explained your rationale.Satisfactorily described the market position for your product and service; satisfactorily explained your rationale.Thoroughly described the market position for your product and service; thoroughly explained your rationale.9. 2 referencesWeight: 5%No references providedDoes not meet the required number of references; some or all references poor quality choices.Meets number of required references; all references high quality choices.Exceeds number of required references; all references high quality choices.10. Clarity writing mechanics and formatting requirementsWeight: 10%More than 6 errors present5-6 errors present3-4 errors present0-2 errors present