Think about a service that you are familiar with either within your own company

Think about a service that you are familiar with either within your own company or one your company provides or an external service that you have used. Referring to the Service-System Design Matrix (JC13 page 222 exhibit 7.3) and the Seven Characteristics of a Well-Designed Service System (JC13 page 230) how could the design of the service be improved? For example are there aspects currently provided in a face-to-face fashion that would be better provided via mail Internet or telephone? Why would the change be an improvement? In what ways does the service that you are thinking about exhibit characteristics that indicate that it is well-designed and in what ways could changes be made to make the service more consistent with the seven characteristics? For example is the service user-friendly or not?