This activity is part 3 of the attached marketing plans ( Fruity Fizz part 1 & 2

This activity is part 3 of the attached marketing plans ( Fruity Fizz part 1 & 2). Prepare a 4-5 page report addressing the following:1. Explain the rationale for the components of the product strategy such as branding features/attributes of the product/service positioning and service features.2. Discuss how will these product strategy items add value fit the target market and support effective marketing.3. Determine and discuss a pricing strategy (Penetration or Skimming).4. Determine and discuss pricing tactics (Product line pricing Value pricing
Differential pricing or Competing against private brands) to be used for your product.5. Identify any related legal and ethical issues related to the pricing tactics.Use at 2 references to support the discussion on the marketing objective target market product features/branding or product positioning.