This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport.In no more than 2 pages of essay you are required to develop well thought out responses to the following questions:1.As a late mover into the US intercity bus market what advantages and disadvantages does Megabus have?2.Does Megabus have any overwhelming resources and capabilities ?3.As a college student among choices of private car train airplane Greyhound and Megabus between Houston and Columbus which one would you choose and why?