This class discussion focuses on the correlation betweencreativity and production when crafting a message. NOTE:Correlation can be positive or negative. Positive correlationrefers to a situation when one value increases the other valueincreases also. Such as; when the sun climbs higher in the sky theair temperature increases. Negative correlation refers to asituation when one value increases the other value decreases andvice versa (Such as when your taxes increase the amount ofspendable income decreases).