This report will examine in detail and describe the current strategy of a divisi

This report will examine in detail and
describe the current strategy of a division of major Australian corporation
(eg. Fosters Telstra BHP Billiton Orica NAB Crown Qantas AWB Australian
Dairy Corporation Woolworths David Jones Toll). This strategy will then be
analysed to identify what is working and what is not (PESTEL 5 Forces SWOT
and other strategy tools).A new niche opportunity will be identified
for the organisation.A strategy for capturing the revenue
available in this new segment will be proposed.All members of the group must contribute to
this report.(4000 words)Assessment CriteriaQuality of the description and analysis of
the current strategyClarity of description of the niche
opportunityQuality of strategy for approaching new
segment.The integration of ideas from journal
articlesClarity of conclusionThe correct use of Harvard Referencing.