This section provides the opportunity to develop your course
project. Conducting an internal environmental scan or organizational
assessment provides the ability to put the strategy audit together.In this module you will conduct a comprehensive
assessment of the internal environment at your business unit or
organization you are working with for this project also known as an
organizational assessment and present your findings in a report. In
your report you should analyze the operating characteristics and
assets of your business unit. The SWOT model is one of the most common business tools
used during organizational assessment. Another is developing a balanced
scorecard based on a prescribed or planned set of performance
objectives that will be measured and evaluated regularly. Part I: Internal Environmental Scan (3 pages)The internal environmental scan or organizational assessment should include the following:Your output should include a matrix depicting strengths or
weaknesses on the horizontal axis and opportunities or threats on the
vertical axis. This matrix will reveal a set of strategy forces that
can be used to assess the current strategy and identify important
potential changes to the strategic direction of the company.In creating your SWOT analysis look for natural
pairings of internal and external factors that match internal resources
and capabilities to the external environment. Internal strengths and
external opportunities depicted in the upper-left quadrant on your
matrix might form complementary pairs that suggest necessary strategic
focus for the business unit to pursue opportunities that fit its
competitive strengths. Conversely internal weaknesses and external
threats shown in the lower right quadrant of the matrix may combine to
illustrate the need for a defensive strategy to avoid becoming highly
susceptible to competitive threats.Your matrix should not simply be a collection of four
lists compiled together in a matrix. Your analysis should combine
factors and explain why specific strengths complement specific
opportunities and selected weaknesses are amplified by external
threats. In addition to your matrix provide a brief narrative that
summarizes the main findings in your analysis and the implications for
the current and projected strategy.Part III: Balanced Strategic Scorecard (1page)Use the balanced scorecard or another similar tool to
recommend indicators and measurements that will tell you if the company
is successful or unsuccessful in progressing toward your vision
through execution of strategy.A balanced scorecard presents organizational performance on four primary groups of measures:You should develop a strategy scorecard that ties the
performance of your business unit in these areas to its overall
business strategy. The challenge you face is selecting two-to-three
measures in each of the four areas that give a measurable and reliable
indication of the business unit performance in the key activities that
promote strategic fit customer value and sustained competitive
advantage. Write an 5 page report in Word format.