To complete this assignment submit an individual essay.Essays are generally two-three single spaced paragraphs.TALK ABOUT YOUR THOUGHTS ON CASE STUDY READ BELOW FOR GUIDANCE:Review the 3-1 case from the Pearlson book. This case study allows you to explore realworld cultural issues related to the merger of two companies that basically offer the sameservices but have two very different organizational structures and cultures. Note onevideo has been provided here there are many more on youtube as well as a number ofarticles you can find via additional research.1. Discuss the layers of culture that are evident in this case.2. What are the similarities and dissimilarities between the cultures values and beliefsof Southwest and AirTran airlines3. What problems could arise due to the different perspectives of both airlines towardsonline reservation systems? What do you recommend the managers do to solve theseproblems4. What would you recommend managers do to ensure a smooth integration of theinformation systems given the culture differences?
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