to write two one-page memos. The first one-page memo is to convince ProfessorRoe

to write two one-page memos. The first one-page memo is to convince ProfessorRoe a non-coffee drinker to patronize Starbucks. The second one-page memo is to convince Sybil Yang acoffee addict not to patronize Starbucks.This is not a sales pitch or a marketing piece. You are writing from the perspective of a hospitality businessanalyst. The memos should: Not read like a brochure Not be written as if you work for Starbucks or one of its competitors Have an objective professional factual tone Provide at least two reasons per position and Include evidentiary support for the reasons argued.