Topic: Amazon Kindle E-ReaderThis needs to be in a Power Point PresentationB. St

Topic: Amazon Kindle E-ReaderThis needs to be in a Power Point PresentationB. Strengths Weaknesses Opportunities and Threats Analysis (SWOT)Marketing strategy budgets and controlsC. Objectives and Issues1. Statement of marketing objective(s) (for first year only)2. Issues that may hinder marketing objectivesD. Marketing Strategy Recommendations1. Positioning strategy2. Product/Branding strategy3. Pricing strategy4. Distribution strategy5. Marketing Communications objectives6. Marketing ResearchE. Action Programs1. IMC2. Message design content and structure3. Media choices4. Promotion mix toolsF. Budgets1. Objective/task methodG. Controls1. Metrics needed to monitor marketing plan progress