Vision, Mission, and Values Statements

Vision, Mission, and Values Statements

This week you will choose a specific healthcare organization (HCO) and begin examining the products and services found in the HCO’s strategic plan. For this assignment, read Chapter 3 in the course text, which addresses the importance of the mission, vision, and values statements to organizations. Why is it important for an organization to have these statements What purpose do they serve

Next, research and choose a specific healthcare organization for your marketing plan.

In your assignment

·         State your choice of HCO and explain why it interests you.

·         State the organization’s vision, mission, and values statements

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·         Discuss whether the mission statement clearly separates the HCO from competing organizations.

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·         Discuss whether the current vision statement correctly describes the HCO’s path as it implements the strategic plan.

o    How would you reword the current value statement to better reflect priorities found within the HCO’s strategic plan

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